What are some competitive advantages mentioned in the context?

The selection of the largest fleet size, best customer service, and ARMS (Advanced Rental Management System) as competitive advantages highlights critical aspects that can significantly enhance a rental car company's position in the market.

Having the largest fleet size is a considerable advantage as it ensures a wide variety of vehicle options for customers and increases availability, contributing to customer satisfaction. Customers generally prefer companies that can provide the vehicle they want when they need it, and a larger fleet directly supports this demand.

Best customer service is another pivotal factor. Stellar customer service cultivates customer loyalty, encouraging repeat business and positive word-of-mouth referrals. In a service-driven industry like car rentals, ensuring that customers have a pleasant and efficient experience is essential to outperform competitors.

Lastly, the ARMS platform reflects an investment in advanced technology that streamlines operations, enhances the customer experience, and improves efficiency. By leveraging technology effectively, a company can manage its resources better, ultimately leading to improved services for customers.

Together, these competitive advantages create a comprehensive strategy that positions the company favorably against competitors, ensuring both customer satisfaction and operational efficiency.