What area of customer interaction is the company most focused on improving?

The company places a significant emphasis on enhancing customer service because it directly impacts customer satisfaction and loyalty. Effective customer service fosters positive experiences for renters, addressing their needs promptly and professionally. This leads to repeat business and recommendations, which are crucial for maintaining a competitive edge in the car rental industry.

By focusing on customer service, the company can create a strong brand reputation built on reliability and responsiveness, ultimately translating into long-term success. While marketing strategies, employee development, and growth and profit are essential components of the business, they serve to support and enhance the customer experience. Improvements in customer service can lead to better performance in these other areas by increasing overall customer engagement and retention.