What is an important feature of the "Enterprise Plus" program?

The "Enterprise Plus" program is designed to reward members with points that can be redeemed for free rental days, making it an appealing option for frequent renters. This points-based system incentivizes loyalty, as members accumulate points with each rental, which they can eventually exchange for complimentary days in the future.

While earning frequent flyer miles, receiving unlimited mileage, or accessing discounts on vehicle rentals may be appealing benefits offered by other programs, they do not encapsulate the core feature of "Enterprise Plus." The emphasis on earning points for free rental days is what distinguishes the program and fosters customer engagement and retention, encouraging travelers to choose Enterprise for their car rental needs repeatedly.