What is the primary focus of Enterprise Rent-A-Car's business model?

The primary focus of Enterprise Rent-A-Car's business model is providing exceptional customer service. This emphasis on customer service is a cornerstone of their strategy, positioning them as a company that prioritizes the needs and satisfaction of their customers. The value placed on customer interaction, personal relationships, and tailored service creates a competitive advantage, fostering customer loyalty and encouraging repeat business.

Enterprise's business practices include training employees to deliver high-quality service, understanding customer needs, and responding actively to feedback. This dedication helps ensure that each rental experience is positive, contributing to a strong brand reputation and customer retention.

While maximizing fleet size, reducing operating costs, and expanding into international markets are important operational aspects of a rental car business, they serve as means to support the overarching goal of enhancing customer satisfaction. Thus, the focus on providing exceptional customer service stands out as the main facet of Enterprise's business model.