What type of question should be asked during the first stage of the sales process?

During the first stage of the sales process, it is essential to ask fact-finding questions. These questions are designed to gather important information about the customer's needs, preferences, and circumstances. By focusing on fact-finding, a salesperson can better understand what the customer is looking for in a rental car, such as specific vehicle types, rental duration, or additional services. This information is crucial for tailoring the sales approach and making relevant recommendations.

Fact-finding questions help to establish a rapport with the customer and demonstrate that the salesperson is attentive to their situation. This initial engagement lays the groundwork for building trust and ensures that the subsequent stages of the sales process can be approached with a clear understanding of the customer’s requirements. In contrast, sales presentation questions, closing questions, and follow-up questions are more suitable for later stages when the salesperson is presenting solutions or finalizing the sale.