Which strategy is recommended to grow the branch's fleet?

The recommended strategy to grow the branch's fleet emphasizes the importance of proactive customer engagement through both phone interactions and a well-organized walk-up plan. By being aggressive on the phones, the branch can reach out to potential customers, respond quickly to inquiries, and effectively address any rental needs. This personal touch often leads to higher conversion rates as customers feel valued and prioritized.

Additionally, having a strong walk-up plan ensures that customers who visit the branch in person receive prompt service and assistance. This can enhance customer experience, encourage repeat business, and foster positive word-of-mouth referrals, all of which contribute to a larger fleet utilization.

Other strategies, such as implementing surveys, focusing on social media, or increasing rental prices, may have their merits but do not directly facilitate immediate growth in fleet utilization as effectively as an aggressive phone strategy combined with excellent in-person service. Surveys could provide insights into customer preferences, social media marketing can raise awareness, and price adjustments might impact demand negatively if not managed carefully. Therefore, the most effective approach in this context is the one that prioritizes direct interaction and immediate customer engagement.